FrieslandCampina: Embed an actionable data-driven strategy into your organisation

Thanks for being at our presentation at the Data and Analytics Congres! We hope you were inspired and enjoyed it. Download our key take aways or watch the presentation again to get the most out of Marketing Mix Modelling (MMM).

Kickstart your own Marketing Mix Modelling journey

MMM helps FrieslandCampina to understand the key drivers behind their sales. We as Digital Power - have helped them to set up MMM and embed it into their data-driven decision-making process. Check out our Key Takeaways to learn more about each phase.

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Presentation slides

You can find all the slides of our presentation here

Reading tip: Insights into market dynamics for a stronger competitive position

As you already heard during our talk, FrieslandCampina wants to gain a better understanding of the market and provide the teams with new insights. The goals are to strengthen their competitive position and to identify new opportunities for expansion. Besides our talk during the Big Data Expo, we also wrote a case about this subject.

Read the case here

Connect with Stefan

Stefan is a Data Analyst working at Digital Power. He has a background in engineering, consultancy and is passionate about scalable data solutions. His broad interest helps to spot business opportunities by enabling technical capabilities. He gets motivated by empowering organisations with the latest data developments. Currently, he is responsible for performing Marketing Mix Modelling at FrieslandCampina.

Stefan Hulsbos

Data Engineer

Connect with Rui

Rui is Global Data Analytics Lead (commercial) at FrieslandCampina. He advocates the importance of making decisions based on data and has laid the steppingstones to make FrieslandCampina more data driven. He has several years of experience in solving complex puzzles, analytics and storytelling.

Rui Conde

Data Analytics Lead

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