Is the data within a composable CDP secure and compliant with privacy regulations?

Yes. A composable CDP utilises enterprise-grade security features of modern data warehouses, including access controls, data masking, and comprehensive audit trails. You maintain full control of your data within your own infrastructure, making regulatory compliance more straightforward than with traditional CDPs.

Future-proof marketing with a composable CDP

A composable Customer Data Platform (CDP) gives you full control over your customer data by bridging the gap between marketing ambitions and technical capabilities. Unlike boxed CDP solutions, this approach seamlessly connects with your existing data infrastructure. This allows you to integrate best-of-breed tools for advanced analytics, real-time personalisation, and automated marketing, without being tied to a single vendor.

How can a composable CDP help you?

✅ Faster implementation of advanced marketing use cases: Reduce time-to-market for new initiatives by connecting your data science models with marketing tools, enabling more agile responses to customer needs.

✅ Seamless collaboration across teams: Marketing, data, and IT teams work from the same up-to-date customer data sources, enabling faster technical implementation of marketing requirements.

✅ Advanced analytics capabilities: Combine data from both offline and online sources in one central environment. This gives you deeper insights into customer behaviour. It also helps you create more effective marketing campaigns and improve predictive models.

✅ Unified omnichannel customer experiences: Integrate data across all channels to create a seamless and personalised customer journey.

The key opportunities and benefits

Higher marketing ROI

Leverage more accurate attribution models and improved targeting to continuously optimise campaigns based on comprehensive customer insights.

Improved reporting quality

Gain a complete view of the customer journey by automatically enriching online behaviour data with offline transactions, resulting in more consistent and reliable reports.

Advanced compliance and governance

Leverage enterprise-grade governance features like audit logs, data lineage tracking, and integration with company-wide data governance tools such as Collibra or Atlan.

Future-proof scalability

Easily adapt to new marketing trends, technologies, and business needs by integrating best-in-class tools without being locked into a single vendor.

Composable CDP explained by our Data Engineer

In a few minutes, our Data Engineer Wouter explains what a composable CDP is, when it’s relevant, and the real-world results it can deliver.

The phases of a composable CDP

This visual shows how we approach a composable CDP step by step: starting with discovery, moving through design and tool selection, implementing the solution, and staying involved through ongoing maintenance.

Illustration of a four‑step approach for a composable CDP, showing the phases: 1) Discovery, 2) Design & tool selection, 3) Implementation, and 4) Maintenance, each represented with an icon and short description.

Choose the package that fits your requirements

This table shows how different composable CDP packages compare, ranging from a Google‑based stack for small businesses to Databricks‑driven and full enterprise setups.

Comparison table of composable CDP packages with three options: Google Stack (SMBs), Databricks Stack (Enterprise Basic), and Full Enterprise. The table shows supported use cases, technology stack, estimated costs, and duration.

Want to make a well-informed decision?

Dive into the answers to the most asked questions about a composable CDP with Digital Power as your data partner.

Traditional CDPs store data in a single, siloed system, which can lead to long implementation times and vendor lock-in. A composable CDP, on the other hand, integrates seamlessly with your existing tech stack, allowing greater flexibility, scalability, and cost efficiency.

This modular approach ensures that you can continuously adapt to new technologies and business needs without being locked into a single provider.

Comparison table between a packaged CDP and a composable CDP across aspects such as flexibility, integration, data control, scalability, speed, cost, and setup.

It depends on your scale and goals. Enterprise companies see clear returns. AI-based personalisation can deliver substantially higher ROI than traditional marketing approaches. However, this requires upfront investment and engineering capacity. Organisations with complex customer journeys and a focus on data-driven experiences will see the greatest returns, while smaller companies should evaluate if their current needs justify the implementation costs.

At Digital Power, we combine all the essential disciplines for a successful composable CDP implementation: Technical Web Analytics, Data Engineering, Experience Analytics and Data Strategy. Our team understands both marketing objectives and technical requirements, allowing us to bridge the gap between business objectives and implementation. This way, we ensure that your composable CDP aligns with your broader data strategy and delivers measurable business impact.

How our clients experience our collaboration

Transavia logo

Max Meijer, Marketing Product Owner at Transavia

"Working with Digital Power was not only pleasant, but also incredibly valuable. They helped us not only to develop the new marketing automation landscape, but also to convince internal stakeholders, which allowed us as an organisation to take faster steps towards a data-driven and personalised approach."

Let's discuss the opportunities of a composable CDP for you

Still have questions, or are you ready to discuss your challenges and needs? Joachim would be happy to meet you.

Joachim van Biemen

Commercieel Manager Data Engineering+31(0)20 308 43 90 +31(0)6 23 59 83 71 joachim.vanbiemen@digital-power.com

Schedule an online meeting

Relevant cases & blogs

4x faster personalisation with a composable cdp (Databricks deepdive)

Transavia operates in a highly competitive travel market where customers expect personalised and consistent communication across every touchpoint. Whether on the website, in the app or via email, each interaction needs to reflect customer behaviour and preferences.

Video | What is a composable CDP?

In this video, I explain what a composable Customer Data Platform (CDP) is, the benefits it brings, and when it’s the right choice for your organisation. I will also share the kind of results you can expect from using this flexible, modular approach to managing customer data.

400% faster time-to-market for new personalisation use cases

In September 2023, Transavia asked us to evaluate their Customer Data Platform (CDP): did it still align with their marketing objectives, and was it future-proof considering the stricter regulations around third-party cookies?

Webinar | How Transavia unified its customer data through a composable customer data platform

Whether you work for a major fashion brand, supermarket, or in the travel industry, leveraging your customer data to personalise customer experiences is crucial to your success. But it's not easy to achieve. Like most B2C companies, airlines are swimming in customer data from dozens of different places, struggling with data quality, privacy compliance, and real-time personalisation.

What is a composable CDP and why is it the future?

More and more companies are running into the limitations of traditional Customer Data Platforms (CDPs): they lack flexibility, struggle to import and export data, and find it difficult to comply with strict privacy regulations.

Personalised marketing through a composable CDP

To truly work in a customer-centric way, a flexible and powerful tech stack is essential. Customers expect relevant, personalised interactions at the right time and through the right channel. With the right technologies, you ensure every customer feels understood while optimising your marketing efforts.

Setting up a future-proof data infrastructure

Valk Exclusief is a chain of 4-star+ hotels with 43 hotels in the Netherlands. The hotel chain wants to offer guests a personal experience, both in the hotel and online.