Design future-proof data collection solutions, advise clients on complex data and analytics challenges, and help colleagues grow within the field of Technical Web Analytics.
We are looking for a Lead consultant Technical Web Analytics who is fluent in the Dutch language, both verbally and in writing.
Switch to NL in the header to view the Dutch vacancy.
Want to know what it's like to work at Digital Power?
We list all the important questions and answers for you.
Look at our FAQWe fully understand that multiple employers are promising you a dream job. This is why we list just a bit more on what makes Digital Power unique.
- Best of both worlds - a down-to-earth group with the most challenging assignments
- Room for initiative: you shape your own career
- Cool clients in various sectors (both profit and non-profit)
- Unique team with unique synergy: we are proud of each other, give each other everything and have no in-house competition or unnecessary hierarchy
- Entrepreneurship is encouraged: do you notice a great opportunity for us? Go get it!
- Creative and out-of-the-box mentality: 'I've never done it before, so I think I can do it'
- Strong emphasis on learning and development through our internal Data Academy, unlimited training budget and highly motivated colleagues
- Humour, fun and a family feel: be yourself!
- Lots of table football games
- A great work-life balance
- Friday afternoon gathering for which many come to the office especially
- 2x a year a team event with the whole team (and monthly events like foodie- and game nights)
Are you thinking: this might be where I will feel at home? Check out our vacancies and apply now!
As a consultant in our team, you must be able to collect, analyse and visualise large amounts of data. You then translate the insights you get from the data into concrete actions for various stakeholders.
Therefore, you must be able to relate well to your client's organisation: a Manager wants to see different information than a Data Analyst or Developer. As a consultant, it is therefore important that you speak different 'languages'.
During your assignment, you will constantly delve deeper into the organisation, actively ask questions and listen carefully to the client. This is how you find out what the real issue is and who you can work with to get the most out of your assignment.
That depends on the client, your area of expertise and the stage of the project.
As a data and AI consultant, you could work on:
- Developing dashboards and reports
- Building a data platform
- Implementing web and app measurement solutions
- Deploying an AI solution
- Shaping an organisation’s data strategy
Some colleagues work full-time for a single client, while others divide their time across multiple projects.
What all assignments have in common is that you’ll be working on challenges that create real impact for organisations.
Want to know more about this role?
Tsovik will be happy to tell you more about our company, our team and the challenges we can offer you.
Corporate Recruiter+31(0)20 308 43 90+31(0)6 15 26 47 64tsovik.gasparjan@digital-power.com
Would you like to take on challenges like these?
Higher advertising ROI through conversion tracking strategy
Univé wanted to optimise its advertising campaigns based on approved insurance policies rather than submitted insurance applications. At the time, advertising platforms were optimised using insurance applications submitted by (potential) customers. However, not every application resulted in an approved insurance contract. While every application was counted as a conversion, only approved policies represented the actual business outcome.
Eneco becomes the owner of their web data streams using server-side tracking
Eneco has been working with us for years for the (client-side) tracking of their online traffic. When server-side tracking emerged at the end of 2022, it was a logical step for them to ask us to think about the business value of this tracking method. They wanted to compare their existing Google Analytics implementation with a tagging server on Microsoft Azure.
Improved customer insight and cross-device tracking through innovative customer recognition
Recent developments in Safari’s web browser, such as Intelligent Tracking Prevention (ITP), have made tracking user behaviour over longer periods more difficult. For Transavia, where the customer journey between booking a flight and the actual departure date can be lengthy, this presented a significant challenge. Without an effective solution, Transavia risked losing crucial customer insights and undermining the effectiveness of their marketing strategies.
Implementation of e-commerce tracking for Google Analytics 4
MS Mode & America Today used Universal Analytics (UA) for analysing their online stores. They had fully implemented e-commerce tracking, with KPIs such as transactions, average order value, and abandoned shopping carts visualised in Looker Studio.
Future-proof migration to GA4
From 1 July 2024, it will no longer be possible to process data in Universal Analytics 360 (hereinafter: UA360). Wehkamp collected data in UA360 and was keen to be prepared in time for the migration. In addition, they wanted to collect at least 1 year of historical data for UA360's sunset. This allowed Wehkamp to compare the data in UA360 and in GA4. A key desire was to migrate the measurements as-is.
Implementing a standardised digital data layer
ABN AMRO partnered with our team to create a standardised digital data layer, addressing challenges with uniformity, reliability, and efficiency in their migration to a new analytics platform. The new standard allows for consistent tagging of all online components, leading to improved tagging management and reliable digital data for future use.
Integration web and app data contributes to a 360-degree customer view
Univé is a Dutch insurance company that offers insurance, financial products, and services to both consumers and businesses. The company is focused on providing high-quality service and helping customers make responsible financial decisions. Since 2014, we have been working closely with Univé.
A structured, scalable tag plan for Mijn Vattenfall
Nuon became Vattenfall in October 2019. The rebranding was a good reason to optimise Analytics. There was a renewed focus on applying insights from user data in the Mijn Vattenfall environment. The data collected for this was not always reliable. In addition, there was insufficient knowledge and capacity within the department to maintain the Analytics. The energy supplier asked for our help to support them in re-establishing the tagging and analytics of Mijn Vattenfall.
Standardise Adobe Analytics implementation for complete insight into the customer journey
Within KPN, one team is responsible for the implementation of Adobe Analytics, the Digital Performance team. Due to the working method that had developed before the formation of this team, the specialists did not work together optimally.