Kick-start your career as a Trainee Tracking & Analytics
Start date: March 2023
As a participant in this data traineeship, you will be trained as a Technical Web Analyst. As part of this role, you will be responsible for collecting web data and sending it to a variety of important platforms. You are the spider in the web for analysts, marketers and IT. You are constantly talking to stakeholders and improving the technical set-up accordingly. After all, the data you make accessible is used to gather insights and make important decisions!
But... as a Technical Web Analyst, you are not locked in a cubicle writing code. Your soft skills may be just as important! You need to be able to translate a customer's needs into a technical implementation and vice versa. You will need to communicate at different levels.
During this traineeship, you will work on one or two technical assignments with clients. Your development is the focus here. We not only guide you in gaining content skills but also teach you how to become a good data consultant.
Together with two experienced colleagues, you determine your learning objectives. They will help you create a personal learning plan that suits you. Take courses at our internal Academy, use your unlimited training budget for external training and events and become part of a peer (review) group where you can really discuss anything.
With a starting salary of €2800 gross per month and, as icing on the cake, a permanent contract after your traineeship, we welcome you to our team!
At Digital Power, you are never alone. With over 100 data colleagues, there is plenty to learn and share. The core values Together, Development and From Data To Doing form the basis of our culture. Do you want to know more about this? Experience the atmosphere.
- First phase: 6 weeks of intensive training.
- Second phase: shadowing on a real assignment in collaboration with an experienced colleague who supervises you. This period is approximately 3 months long.
- Third stage: We are going to determine which assignment suits you. This is the match we then try to make. The supervision is then gradually reduced. You are now employed full-time as a consultant at Digital Power.
What does work look like on the job
Test jezelf en doe de mini-opdracht!
Follow a Google Tag Manager introduction via this video. From 29:00, a tag will be implemented.
- Implement the tag you see in your own account.
- You are allowed to copy everything. You don't have to debug, so stop at 31:00
Good to know
Currently we are only hiring Dutch and EU/EEA citizens. We are in the process of becoming a sponsor for non-EU citizens, however we cannot make any promises at the moment. Also, you must live in the Netherlands during your employment at Digital Power.
- A completed higher vocational or university education, covering areas such as IT, marketing, customer experience, human interaction
- You already have some experience with an analytics tool such as Google Analytics, Adobe Analytics or Piwik
- You are technically oriented
- You enjoy solving complex puzzles with code
- You are curious about how data is created and how it can be used
- You are interested in the technical operations behind capturing online interaction
- You are eager to learn and always looking to develop yourself
- You are fluent in the English language, both verbally and in writing
- You are looking to work for 40h per week
- You think a good atmosphere at work is just as important as your job
- You get good energy from our Careers page
Do you not quite match this list but are you a great fit for this traineeship? Apply anyway and convince us!
What we offer
We offer a starting salary of €2800 gross per month, depending on your knowledge and experience.
Unlimited training budget and arrange your own working hours: read here about all the other things we can offer you.
Do you want to work on these kind of challenges?
Central data storage with a new data infrastructure
Dedimo is a collaboration of five mental healthcare initiatives. In order to continuously enhance the quality of their care, they organize internal processes more efficiently. Therefore, they use perceptions from the data that is internally available. Previously, they acquired the data themselves from different source systems with ad hoc scripts. They requested our help to make this process more robust, efficient and to further professionalise it. They asked us to facilitate the central storage of their data, located in a cloud data warehouse. The goal was to set up the data infrastructure within this environment, since they were already used to working with Google Cloud Platform (GCP).
Improved data quality thanks to a new data pipeline
At Royal HaskoningDHV, the number of requests from customers with Data Engineering issues continue to climb. The new department they have set up for this, is growing. So they asked us to temporarily offer their Data Engineering team more capacity. One of the issues we offered help with involved the Aa en Maas Water Authority.
Making impact measurable
The Designathon Works foundation organises Design Hackathons (Design-a-thons) for children aged 8 to 12. The target? Teaching children from all over the world skills to become a 'changemaker'. They are challenged to design solutions for a better world, for example to combat climate change. From the Datahub, we helped Designathon Works fine-tune the impact measurements free of charge. We also made a first move towards automating data collection, analysis and visualisation.
A well-organised data infrastructure
FysioHolland is an umbrella organisation for physiotherapists in the Netherlands. A central service team relieves therapists of additional work, so that they can mainly focus on providing the best care. In addition to organic growth, FysioHolland is connecting new practices to the organisation. Each of these has its own systems, work processes and treatment codes. This has made FysioHolland's data management large and complex.
A scalable machine-learning platform for predicting billboard impressions
The Neuron provides a programmatic bidding platform to plan, buy and manage digital Out-Of-Home ads in real-time. They asked us to predict the number of expected impressions for digital advertising on billboards in a scalable and efficient way.
The COVID-19 Violence Tracker
The outbreak of the corona pandemic in early 2020 has turned the world upside down. In addition to countless infections, hospitalisations and deaths, we also saw an outbreak of violence in many countries. Citizens took to the streets, sometimes violently, to protest against the measures taken, but domestic violence also increased in many places and fear and frustration played a role in racism.
How a start-up starts with data-driven working
Mimic is a start-up that wants to help parents achieve the best feeding experience for babies through the Mimic baby bottle. This bottle provides the most natural drinking experience possible. Thanks to the patented cup system, the Mimic bottle ensures a calm drinking pace and reduces the risk of colic.
Clear dashboards for the IC team during the Corona crisis
In times of the coronavirus (COVID-19), a good overview of the patients in the scaled-up intensive care of the Utrecht medical centre is vital. Employees must be able to view patient characteristics, the most current lab readings and the course of patients' vital signs at a glance. In addition, up-to-date insight into the bed occupancy per department and the capacity of the nursing staff is required. We immediately got started to provide the necessary insights for UMC Utrecht. As a way of also contributing in these times of crisis, we offered our hours free of charge.
Measurable impact on social change using a data lake
RNW Media is an NGO that focuses on countries where there is limited freedom of expression. The organisation tries to make an impact through online channels such as social media and websites. To measure that impact, RNW Media drew up a Theory of Change (a kind of KPI framework for NGOs).
The proven added value for Fietsvoordeelshop
Fietsvoordeelshop has seven physical stores and a webshop. It is one of the most successful bike shops at the moment. In the field of data, the bicycle shop mainly worked with Excel. This means that a lot was done manually, every week. Due to the growth of the organisation and the increasing number of processes, the Excel file became increasingly large and unclear. Fietsvoordeelshop asked us to demonstrate with a data pressure cooker of five days that data-driven work could be of added value.
Digital transformation and better internal collaboration thanks to insight into offline and online data.
Publisher Malmberg collects a lot of offline and online data. More and more educational institutions are using online licenses in addition to (or instead of) printed teaching materials. To properly make use of this, Malmberg uses monthly reports. The in-house data team compiles these as input for specific departments. Malmberg asked us to strengthen this team and make the internal processes around data more efficient.
Be inspired about Technical Web Analytics
Implementation of Google Analytics 4
An interest group for homeowners offers a wide range of content and services on its website that can be closed online. In order to serve its website visitors in the best possible way, interactions with the services, funnels and content pages must be properly measured. They already did this with our support, with Universal Analytics (GA3). To be well prepared for the future, they asked us to implement Google Analytics 4.
Measure ecommerce events in GA4 and Universal Analytics with only the updated datalayer pushes
With our variable in the Google Tag Manager Community Template Gallery it is easy to start using all the new ecommerce analytics capabilities that Google Analytics 4 offers while fully supporting the 'old' enhanced ecommerce of Universal Analytics. Find out how the variable works.
The impact of ITP on analytics and the user experience
Deviating transaction figures: what are they and where do they come from?
“How many transactions did we have last week? "Let's see… Our back office says 12,000, our data warehouse says 15,000 and Google Analytics shows 11,000. "How is that possible? If different systems register and report transactions (such as back office systems, data warehouses and Web Analytics tools), you would expect the same number of orders to be registered everywhere. In practice, the numbers often do not match. Where do these differences come from?
What is Tagbird, what do you use it for, and what can you do with it?
Tagbird is a Chrome extension developed by Digital Power. You can download it from the Chrome Web Store and add it to your browser. It is a debug/visualisation tool that provides a simple and clear insight into, among other things, the data layer, tag management events and analytics requests of a website. So you can quickly and easily test your entire analytics implementation with Tagbird.
How do I set up Google Tag Manager?
A tag management system such as Google Tag Manager (GTM) enables you to measure visitor behaviour on your website. You can also implement marketing pixels (such as Google Ads and Facebook) and cookie banners via this platform. This article gives you tips to keep in mind when setting up GTM. This allows you to collect reliable and usable data, and you will be less dependent on your web developers.