Kick-start your career as a Trainee Tracking & Analytics
Start date: September 2023
We are currently looking for Trainees who are fluent in the Dutch language, both verbally and in writing.
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Central data storage with a new data infrastructure
Dedimo is a collaboration of five mental healthcare initiatives. In order to continuously enhance the quality of their care, they organize internal processes more efficiently. Therefore, they use perceptions from the data that is internally available. Previously, they acquired the data themselves from different source systems with ad hoc scripts. They requested our help to make this process more robust, efficient and to further professionalise it. They asked us to facilitate the central storage of their data, located in a cloud data warehouse. The goal was to set up the data infrastructure within this environment, since they were already used to working with Google Cloud Platform (GCP).
Improved data quality thanks to a new data pipeline
At Royal HaskoningDHV, the number of requests from customers with Data Engineering issues continue to climb. The new department they have set up for this, is growing. So they asked us to temporarily offer their Data Engineering team more capacity. One of the issues we offered help with involved the Aa en Maas Water Authority.
Making impact measurable
The Designathon Works foundation organises Design Hackathons (Designathons) for children aged 8 to 12. The target? Teaching children from all over the world skills to become a 'changemaker'. They are challenged to design solutions for a better world, for example to combat climate change. From the Datahub, we helped Designathon Works fine-tune the impact measurements free of charge. We also made a first move towards automating data collection, analysis and visualisation.
A well-organised data infrastructure
FysioHolland is an umbrella organisation for physiotherapists in the Netherlands. A central service team relieves therapists of additional work, so that they can mainly focus on providing the best care. In addition to organic growth, FysioHolland is connecting new practices to the organisation. Each of these has its own systems, work processes and treatment codes. This has made FysioHolland's data management large and complex.
A scalable machine-learning platform for predicting billboard impressions
The Neuron provides a programmatic bidding platform to plan, buy and manage digital Out-Of-Home ads in real-time. They asked us to predict the number of expected impressions for digital advertising on billboards in a scalable and efficient way.
The COVID-19 Violence Tracker
The outbreak of the corona pandemic in early 2020 has turned the world upside down. In addition to countless infections, hospitalisations and deaths, we also saw an outbreak of violence in many countries. Citizens took to the streets, sometimes violently, to protest against the measures taken, but domestic violence also increased in many places and fear and frustration played a role in racism.
How a start-up starts with data-driven working
Mimic is a start-up that wants to help parents achieve the best feeding experience for babies through the Mimic baby bottle. This bottle provides the most natural drinking experience possible. Thanks to the patented cup system, the Mimic bottle ensures a calm drinking pace and reduces the risk of colic.
Clear dashboards for the IC team during the Corona crisis
In times of the coronavirus (COVID-19), a good overview of the patients in the scaled-up intensive care of the Utrecht medical centre is vital. Employees must be able to view patient characteristics, the most current lab readings and the course of patients' vital signs at a glance. In addition, up-to-date insight into the bed occupancy per department and the capacity of the nursing staff is required. We immediately got started to provide the necessary insights for UMC Utrecht. As a way of also contributing in these times of crisis, we offered our hours free of charge.
Measurable impact on social change using a data lake
RNW Media is an NGO that focuses on countries where there is limited freedom of expression. The organisation tries to make an impact through online channels such as social media and websites. To measure that impact, RNW Media drew up a Theory of Change (a kind of KPI framework for NGOs).
The proven added value for Fietsvoordeelshop
Fietsvoordeelshop has seven physical stores and a webshop. It is one of the most successful bike shops at the moment. In the field of data, the bicycle shop mainly worked with Excel. This means that a lot was done manually, every week. Due to the growth of the organisation and the increasing number of processes, the Excel file became increasingly large and unclear. Fietsvoordeelshop asked us to demonstrate with a data pressure cooker of five days that data-driven work could be of added value.
Digital transformation and better internal collaboration thanks to insight into offline and online data.
Publisher Malmberg collects a lot of offline and online data. More and more educational institutions are using online licenses in addition to (or instead of) printed teaching materials. To properly make use of this, Malmberg uses monthly reports. The in-house data team compiles these as input for specific departments. Malmberg asked us to strengthen this team and make the internal processes around data more efficient.
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Be inspired about Technical Web Analytics
Implementation of Google Analytics 4
An interest group for homeowners offers a wide range of content and services on its website that can be closed online. In order to serve its website visitors in the best possible way, interactions with the services, funnels and content pages must be properly measured. They already did this with our support, with Universal Analytics (GA3). To be well prepared for the future, they asked us to implement Google Analytics 4.
Measure ecommerce events in GA4 and Universal Analytics with only the updated datalayer pushes
With our variable in the Google Tag Manager Community Template Gallery it is easy to start using all the new ecommerce analytics capabilities that Google Analytics 4 offers while fully supporting the 'old' enhanced ecommerce of Universal Analytics. Find out how the variable works.
The impact of ITP on analytics and the user experience
Deviating transaction figures: what are they and where do they come from?
“How many transactions did we have last week? "Let's see… Our back office says 12,000, our data warehouse says 15,000 and Google Analytics shows 11,000. "How is that possible? If different systems register and report transactions (such as back office systems, data warehouses and Web Analytics tools), you would expect the same number of orders to be registered everywhere. In practice, the numbers often do not match. Where do these differences come from?
What is Tagbird, what do you use it for, and what can you do with it?
Tagbird is a Chrome extension developed by Digital Power. You can download it from the Chrome Web Store and add it to your browser. It is a debug/visualisation tool that provides a simple and clear insight into, among other things, the data layer, tag management events and analytics requests of a website. So you can quickly and easily test your entire analytics implementation with Tagbird.
How do I set up Google Tag Manager?
A tag management system such as Google Tag Manager (GTM) enables you to measure visitor behaviour on your website. You can also implement marketing pixels (such as Google Ads and Facebook) and cookie banners via this platform. This article gives you tips to keep in mind when setting up GTM. This allows you to collect reliable and usable data, and you will be less dependent on your web developers.