Eneco has been working with us for years for the (client-side) tracking of their online traffic. When server-side tracking emerged at the end of 2022, it was a logical step for them to ask us to think about the business value of this tracking method…
Eneco becomes the owner of their web data streams using server-side trackingRecent developments in Safari’s web browser, such as Intelligent Tracking Prevention (ITP), have made tracking user behaviour over longer periods more difficult. For Transavia, where the customer journey between booking a flight and the actual depar…
Transavia: Improved customer insight and cross-device tracking through innovative customer recognitionUnivé continuously analyses the impact of advertisements: how do they contribute to the intended goal? Ads are driven by the conversion of a (potential) customer applying for insurance. The challenge is that not everyone who applies converts into a …
Univé: Higher advertising ROI through conversion tracking strategyMS Mode & America Today used Universal Analytics (UA) for analysing their online stores. They had fully implemented e-commerce tracking, with KPIs such as transactions, average order value, and abandoned shopping carts visualised in Looker Studio.
MS Mode & America Today: Implementation of e-commerce tracking for Google Analytics 4There are currently a lot of developments surrounding Google Analytics, including user privacy (GDPR) and the sunset of Universal Analytics. For Miele X, the digital branch of Miele, GA4 was also one of the topics on their agenda as part of their bi…
Miele X: Transitioning from Universal Analytics 360 to Google Analytics 4 and Streamlining Data AnalysisFrom 1 July 2024, it will no longer be possible to process data in Universal Analytics 360 (hereinafter: UA360). Wehkamp collected data in UA360 and was keen to be prepared in time for the migration. In addition, they wanted to collect at least 1 ye…
Wehkamp: future-proof migration to GA4ABN AMRO partnered with our team to create a standardised digital data layer, addressing challenges with uniformity, reliability, and efficiency in their migration to a new analytics platform. The new standard allows for consistent tagging of all on…
ABN AMRO: Implementing a standardised digital data layerUnivé is a Dutch insurance company that offers insurance, financial products, and services to both consumers and businesses. The company is focused on providing high-quality service and helping customers make responsible financial decisions. Since 2…
Univé: Integration web and app data contributes to a 360-degree customer viewAn interest group for homeowners offers a wide range of content and services on its website that can be closed online. In order to serve its website visitors in the best possible way, interactions with the services, funnels and content pages must be…
Implementation of Google Analytics 4Univé is the only Dutch insurer with a website, App and physical stores. They therefore follow an omni-channel strategy. According to its own '1 digital front door principle', the insurer also wanted to offer customers the opportunity to take out/ch…
Univé: A new tagging structure for the app and website